"Laura-Eva is the initiator of the Celebrate Safe campaign, a highly successful initiative that continues to resonate with festival-goers today. The campaign was created with the goal of promoting safety, well-being, and responsible behavior at music festivals, empowering attendees to fully enjoy their experience while prioritizing their health and safety."
"The first artwork and social media post for Celebrate Safe were unveiled during TomorrowWorld, where DJ Tiësto helped amplify the message by retweeting the post, which quickly gained traction and received widespread engagement. This strong initial response acted as the perfect catalyst to build the campaign around its central slogan, 'Celebrate Safe.' The campaign grew to encompass 10 key pillars of safety, addressing critical areas like hydration, mental health, crowd safety, and responsible drug use."
"When the Amsterdam Dance Event (ADE) approached Celebrate Safe, they expressed a desire to integrate the campaign into their festival. This collaboration led to a strong partnership, and to this day, Celebrate Safe remains a core part of ADE. Every year, I take great pride in seeing the Celebrate Safe artwork transformed into the ADE style, prominently displayed on flags all around the city. It’s a testament to the lasting impact of the campaign and its continued relevance in promoting safety at major events."
