"ADAM Tower is one of Amsterdam's most iconic venues, and I had the privilege of contributing to its development. My journey began as the Senior Project Manager, tasked with leading the development and launch of the A'DAM Lookout—a stunning attraction located on the upper floors and skydeck of the tower. This project marked a significant milestone in the transformation of ADAM Tower into a must-visit destination in Amsterdam."
"From the early conceptualization to final execution, I worked closely with various teams to bring the vision of A'DAM Lookout to life. My role involved managing the entire project lifecycle, from design and development to the final launch. Once the Lookout was successfully inaugurated, I transitioned into the role of General Manager for its inaugural season. In this capacity, I was responsible for overseeing daily operations, leading a team, managing stakeholder expectations, and ensuring an unforgettable visitor experience."
"One of the most memorable moments was getting the swings installed on the rooftop—a truly amazing challenge. Watching the concept come to life and finally seeing the swings placed atop the ADAM Tower was incredibly rewarding. I’ll never forget being the first person to ride the swing, going over the edge—it was a scary, yet exhilarating, once-in-a-lifetime experience. To this day, I’m still proud when I see the tower and the swings filled with visitors, each experiencing that thrilling, slightly frightening ‘over-the-edge’ feeling."
